In cooperation with the house of L`Oreal, Diesel presents their perfume Only The Brave, the first solo edition aiming at men. The perfume will arrive on wider market end of March or beginning of April, depending on your region. This edition was inspired by founder of the brand Diesel, Renzo Rosso, and an RR tattoo on knuckles, which he gave to himself for his 50th birthday. The perfume is directly connected with holding company Only The Brave owned by Rosso, as well as by eponymous charity foundation.
Its flacon is a real sculpture of glass, shaped like a fist, coloured in smoky-greyish nuances, with a silver ring with an inscription of the Diesel brand. Concept of Only The Brave accentuates oriental, leather and woody accords, which are masculine, determined and brave, with clear contrasts. The perfume opens with masculine and modern notes of leather, which is closely connected with the brand itself. The composition is refreshed with lemon and sparkling, fresh aromas, adding amber and woody accords of cedar. The perfume was developed by three noses of the house of IFF: Alienor Massenet, Olivier Polge and Pierre Wargnye.
Only The Brave is a fragrance for all men who chose to be heroes. Its composition introduces harmony of oriental-woody notes which leave a strong impression. Game of contrasts between fresh notes of lemon and mandarin with violet, cedar and coriander is leading us to warm accords of amber along with leather nuances (styrax and labdanum) and benzoin in a base. Liveliness of lemon introduces its luminous sparks above a romantic, floral heart and leaves a warm, leather-resin trail in base notes of the fragrance.
Video clip is still being polished up and printed advertising campaign is completed with black and white portraits. Photographer of the campaign is British Platon, who took photos of many famous persons, including President Barack Obama. The advertising photos feature Tony Ward, actor and model, among others.

Only the Brave by Diesel. This composition was created for brave men; Only the Brave!
Top notes: Amalfi lemon and mandarin orange
Heart Notes: Virginia Cedar, Coriander and Violin
Base Notes: French Labdanum, Amber, Styrax, Benzoin and Leather
This woody oriental perfume combines fresh citrus notes with warm notes such as coriander and leather. For men who know what they want and who are not afraid to fight for their dreams.

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Ingredients: Alcohol, Aqua / Water, Parfum / Fragrance, Linalool, Limonene, Ethylhexyl Methoxycinnamate, Alpha-Isomethyl Ionone, Citronellol, Coumarin, Butyl Michoxydibenzoylmethane, Ethhylhexyl Salcylat, Bht, Citral, Citral, Geraniol, Benzyl Benzyl Benzyl Benzyl Benzy Zoate, CI 60730 / ext. Violet 2 (F.I.L. B36556/1). The manufacturer is responsible for product composition. Due to possible changes, we recommend verifying the composition of the product directly in its wrapper.