Max Factor is a cosmetic brand from Coty, Inc. It was founded as Max Factor & Company in 1909 by Maksymilian Faktorowicz, a beautician from Poland.
Attribution to the founder(s) is evident in the brands etymology, with the emergence of silent film and cinematography. Max Factor demonstrated the importance of applying special, technical make-up according to individual nuances in facial structure, contour and creative characterization. It was then assumed that the brand Max Factor shared its etymology with a specialized branch of medicine dealing with specialized maxillofacial” surgery. More recently abbreviated as Max Facs”, medical expertise in the field concerns the entire craniomaxillofacial complex: the anatomical area of ​​the mouth, jaw, face, skull, and associated hard and soft local tissue.
Max Factor specializes in movie makeup. Up until its sale of US$500 million in 1973 (approximately US$3 billion in 2017), Max Factor & Company has been owned by many generations of the family and has grown into an international company at the time. Procter & Gamble bought the company in 1991.

Long-lasting with up to 24 hours of wear, 2 step lipstick system that gives long lasting colour plus moisture, A base coat colour and a moisturising balm for a smooth shine, Glossy lip colour with a 3D effect and multi-dimensional shine, New applicator brush for a defined and bold finish, Apply colour to clean lips and wait until dry, Complete the look with Rimmel lip liner
The original, reinvented. Get ideal glossy lip colour that lasts all day. Now with an applicator for a true bold colour look that lasts for up to 24 hours. Apply colour to clean lips and wait until dry. Follow up with the shine boosting, moisturising balm. Reapply the balm regularly to keep your lip colour looking freshly applied. Leave a lasting impression with colour that lasts for up to 24 hours.

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Ingredient: Isododecane, Dimethicone, Talc, Trimethylsiloxysilicate, Dimethicone Crosspolymer, Polyglyceryl-2 Triisostearate, Polyethylene, Polymethylsilsesquioxane, C30-45 Alkyldimethylsilyl Polypropylsilsesquioxane, Iron Oxides (Ci 77492, Ci 77491, Ci 77499), Titanium Dioxide (Ci 77891), Red 7 Lake (Ci 15850), Barium Sulfate, 1,2-Hexanediol, Theobroma Cacao (Cocoa) Seed Butter, Butyrospermum Parkii (Shea) Butter, Alumina, Aluminum Hydroxide, Phenoxyethanol, Ethylhexylglycerin, Tocopheryl Acetate, Parfum/Fragrance."“Houd er rekening mee dat de ingrediëntenlijsten voor producten van ons merk regelmatig worden bijgewerkt. Raadpleeg de ingrediëntenlijst op de productverpakking voor de meest actuele lijst met ingrediënten om er zeker van te zijn dat deze geschikt is voor uw persoonlijk gebruik. " (Voor producten die in de winkel worden bijgevuld, moet de meest actuele ingrediëntenlijst worden verkregen op het verkooppunt nadat het product opnieuw is gevuld)."