Max Factor is a cosmetic brand from Coty, Inc. It was founded as Max Factor & Company in 1909 by Maksymilian Faktorowicz, a beautician from Poland.
Attribution to the founder(s) is evident in the brands etymology, with the emergence of silent film and cinematography. Max Factor demonstrated the importance of applying special, technical make-up according to individual nuances in facial structure, contour and creative characterization. It was then assumed that the brand Max Factor shared its etymology with a specialized branch of medicine dealing with specialized maxillofacial” surgery. More recently abbreviated as Max Facs”, medical expertise in the field concerns the entire craniomaxillofacial complex: the anatomical area of ​​the mouth, jaw, face, skull, and associated hard and soft local tissue.
Max Factor specializes in movie makeup. Up until its sale of US$500 million in 1973 (approximately US$3 billion in 2017), Max Factor & Company has been owned by many generations of the family and has grown into an international company at the time. Procter & Gamble bought the company in 1991.

• Eyelash primer
- Full, long and strong eyelashes
- With vitamin E and nourishing oils
- Apply before your mascara
Max Factor Lash Revival Mascara Primer gives your lashes a volume boost; for thicker and longer lashes. Breathe new life into your lashes with the unique conditioning and boosting formula enriched with vitamin E, conditioning oils and micro-fibres. Maximize the result of your mascara with the Max Factor Lash Revival Mascara Primer.
Makeup Artists Tips:
Look down in your mirror and apply the primer from your lash line in a zigzagging motion. Look up to subtly coat your lower lashes as well. Never pump with the brush into the bottle, this will allow air to enter and the product will dry out faster.

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