Max Factor is a cosmetic brand from Coty, Inc. It was founded as Max Factor & Company in 1909 by Maksymilian Faktorowicz, a beautician from Poland.
Attribution to the founder(s) is evident in the brands etymology, with the emergence of silent film and cinematography. Max Factor demonstrated the importance of applying special, technical make-up according to individual nuances in facial structure, contour and creative characterization. It was then assumed that the brand Max Factor shared its etymology with a specialized branch of medicine dealing with specialized maxillofacial” surgery. More recently abbreviated as Max Facs”, medical expertise in the field concerns the entire craniomaxillofacial complex: the anatomical area of ​​the mouth, jaw, face, skull, and associated hard and soft local tissue.
Max Factor specializes in movie makeup. Up until its sale of US$500 million in 1973 (approximately US$3 billion in 2017), Max Factor & Company has been owned by many generations of the family and has grown into an international company at the time. Procter & Gamble bought the company in 1991.

Go for a daily sun-kissed look with the Max Factor Facefinity Bronzer. An ultra-light and rich powder bronzer that gives you a warm complexion all year round. The soft formula is perfectly blendable and does not settle into fine lines and pores. Use a large powder brush and apply the bronzer just below your cheekbones for a sunny and warm look.- Gentle formula that blends well- Feels light on the skin all day long- Does not settle into fine lines- Universal shades that match all skin tones

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