Max Factor is a cosmetic brand from Coty, Inc. It was founded as Max Factor & Company in 1909 by Maksymilian Faktorowicz, a beautician from Poland.
Attribution to the founder(s) is evident in the brands etymology, with the emergence of silent film and cinematography. Max Factor demonstrated the importance of applying special, technical make-up according to individual nuances in facial structure, contour and creative characterization. It was then assumed that the brand Max Factor shared its etymology with a specialized branch of medicine dealing with specialized maxillofacial” surgery. More recently abbreviated as Max Facs”, medical expertise in the field concerns the entire craniomaxillofacial complex: the anatomical area of ​​the mouth, jaw, face, skull, and associated hard and soft local tissue.
Max Factor specializes in movie makeup. Up until its sale of US$500 million in 1973 (approximately US$3 billion in 2017), Max Factor & Company has been owned by many generations of the family and has grown into an international company at the time. Procter & Gamble bought the company in 1991.

Max Factor Divine Lashes Mascara - 01 Black is the mascara that gives you dazzling long and voluminous lashes that feel divinely soft. The formula feels ultra-light on your lashes and you apply layer by layer to create an irresistibly dramatic and voluminous lash effect. The Max Factor Divine Lashes Mascara is enriched with panthenol, this pro-vitamin B5 provides supple and soft lashes. This makes the Divine Lashes Mascara also suitable for contact lens wearers. The rich creamy formula applies smudge-proof and evenly. It defines the lashes from the roots to the tips without clumping. The fine brush applicator feels comfortable in the hand, is extremely soft and applies the mascara flake-free. It distributes the mascara with precision, covering every lash for an ultra-naturally voluminous finish. - Suitable for contact lens wearers - Natural voluminous finish - Does not clump

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