Max Factor is a cosmetic brand from Coty, Inc. It was founded as Max Factor & Company in 1909 by Maksymilian Faktorowicz, a beautician from Poland.
Attribution to the founder(s) is evident in the brands etymology, with the emergence of silent film and cinematography. Max Factor demonstrated the importance of applying special, technical make-up according to individual nuances in facial structure, contour and creative characterization. It was then assumed that the brand Max Factor shared its etymology with a specialized branch of medicine dealing with specialized maxillofacial” surgery. More recently abbreviated as Max Facs”, medical expertise in the field concerns the entire craniomaxillofacial complex: the anatomical area of ​​the mouth, jaw, face, skull, and associated hard and soft local tissue.
Max Factor specializes in movie makeup. Up until its sale of US$500 million in 1973 (approximately US$3 billion in 2017), Max Factor & Company has been owned by many generations of the family and has grown into an international company at the time. Procter & Gamble bought the company in 1991.

Max Factor Color Elixir Giant Pen Stick is a large lip pencil that features a pigment-rich color palette. The stick provides the easy application of a lipstick bullet tip for precise definition and a jumbo pencil design to ensure strong color that is smooth in texture. To apply, use as an all over block color or layer with gloss. Max Factor Lipstick Color Elixir Penstick is made on a water basis, which makes the color layers even clearer. Because it is a pen stick, the color becomes more intense, the lipstick is a handy pen that is easy to carry. The color pigmentation is high, so the lipstick stays perfectly for up to a few hours.

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Ingredient: Dimethicone, Trimethylsiloxysilicate, Polyethylene, Acrylates/Stearyl Acrylate/Dimethicone Methacrylate Copolymer, Synthetic Fluorphlogopite, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Silica, Ozokerite, Cellulose, Polyisobutene, Alumina, Kaolin, Disteardimonium Hectorite, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tin Oxide, Propylene Carbonate, Methylpropanediol, PPG-70 Tocophereth-100, Poloxamer 407, Coco-Glucoside, Phenoxyethanol, Butylene Glycol, Potassium Sorbate, Sodium Laureth-12 Sulfate, Citric Acid, Sodium Benzoate, Ammonium Hydroxide, Simethicone, Iodopropynyl Butylcarbamate, Steareth-20, Iron Oxides (Ci 77491, Ci 77492), Titanium Dioxide (Ci 77891), Ferric Ferrocyanide (Ci 77510), Black 2 (Ci 77266)."“Houd er rekening mee dat de ingrediëntenlijsten voor producten van ons merk regelmatig worden bijgewerkt. Raadpleeg de ingrediëntenlijst op de productverpakking voor de meest actuele lijst met ingrediënten om er zeker van te zijn dat deze geschikt is voor uw persoonlijk gebruik. " (Voor producten die in de winkel worden bijgevuld, moet de meest actuele ingrediëntenlijst worden verkregen op het verkooppunt nadat het product opnieuw is gevuld)."