Max Factor is a cosmetic brand from Coty, Inc. It was founded as Max Factor & Company in 1909 by Maksymilian Faktorowicz, a beautician from Poland.
Attribution to the founder(s) is evident in the brands etymology, with the emergence of silent film and cinematography. Max Factor demonstrated the importance of applying special, technical make-up according to individual nuances in facial structure, contour and creative characterization. It was then assumed that the brand Max Factor shared its etymology with a specialized branch of medicine dealing with specialized maxillofacial” surgery. More recently abbreviated as Max Facs”, medical expertise in the field concerns the entire craniomaxillofacial complex: the anatomical area of ​​the mouth, jaw, face, skull, and associated hard and soft local tissue.
Max Factor specializes in movie makeup. Up until its sale of US$500 million in 1973 (approximately US$3 billion in 2017), Max Factor & Company has been owned by many generations of the family and has grown into an international company at the time. Procter & Gamble bought the company in 1991.

Max Factor Facefinity All Day Flawless 3-in-1 Foundation is an oil-free, liquid foundation, primer and concealer in one. This lightweight multi-tasker can be applied in multiple layers and provides the skin with a silky, matte finish.  3-in-1 liquid foundation including primer and concealer.  Long-lasting foundation with a silky, matte finish.  Oil-free formula with SPF20 With the power of a mattifying primer and coverage of a concealer, Facefinity Foundation corrects and evens skin tone and minimizes the appearance of lines, pores and uneven texture throughout the day. In addition, this foundation protects your skin with SPF20. The Max Factor All Day Flawless 3-in-1 Foundation has been reformulated in collaboration with make-up artists and gives you all the tools to quickly and easily create the perfect base. Use a foundation brush, makeup sponge or your fingers to apply the foundation. For the most natural result, apply this 3-in-1 Foundation to cleansed, hydrated skin. Apply the Facefinity Foundation in the center of the face and work the foundation outwards. Want more coverage? Then apply a thin layer of this Max Factor foundation.

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Ingredients: Aqua/Water/Eau, Isododecane, Dimethicone, Alcohol Denat., Trimethylsiloxysilicate, Butylene Glycol, PEG-10 Dimethicone, Silica, Zinc Stearate, Ethylhexyl Methoxycinnamate, Synthetic Fluorphlogopite, Talc, Isopropyl Lauroyl Sarcosinate, Diisopropyl Sebacate, Disteardimonium Hectorite, Titanium Dioxide, HDI/Trimethylol Hexyllactone Crosspolymer, Aluminum Hydroxide, Magnesium Sulfate, Phenoxyethanol, Tocopherol, Parfum/Fragrance.“Houd er rekening mee dat de ingrediëntenlijsten voor producten van ons merk regelmatig worden bijgewerkt. Raadpleeg de ingrediëntenlijst op de productverpakking voor de meest actuele lijst met ingrediënten om er zeker van te zijn dat deze geschikt is voor uw persoonlijk gebruik. " (Voor producten die in de winkel worden bijgevuld, moet de meest actuele ingrediëntenlijst worden verkregen op het verkooppunt nadat het product opnieuw is gevuld)."