LOreal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the worlds largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair care. In the early 20th century, Eugène Paul Louis Schueller, a young French chemist, developed a hair dye formula called Oreale. Schueller formulated and manufactured his own products, which he then decided to sell to Parisian hairdressers. On 31 July 1919, Schueller registered his company, the Societe Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France). The guiding principles of the company, which eventually became LOreal, were research and innovation in the field of beauty. In 1920, the company employed three chemists. By 1950, the team was 100 strong; by 1984 was 1,000 and is roughly 88,000 today (in 2020).

L'Oreal Paris Mascara Volume Million Lashes
Thickening mascara.
Volume Million Lashes creates extra volume and lashes as thick as millions! The new generation special elastomer applicator is highly flexible and thanks to very dense bristles it does not miss a single lash. Does not glue algae. It increases its volume up to 3 times and richly wraps it along its entire length. The unique mascara neck is made of flexible material and adapts perfectly to the brush. It removes excess paint so that only as much is really needed on the brush as possible does not cause lumps. Use: Apply with gentle strokes to the lashes.

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