LOreal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the worlds largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair care. In the early 20th century, Eugène Paul Louis Schueller, a young French chemist, developed a hair dye formula called Oreale. Schueller formulated and manufactured his own products, which he then decided to sell to Parisian hairdressers. On 31 July 1919, Schueller registered his company, the Societe Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France). The guiding principles of the company, which eventually became LOreal, were research and innovation in the field of beauty. In 1920, the company employed three chemists. By 1950, the team was 100 strong; by 1984 was 1,000 and is roughly 88,000 today (in 2020).

L'Oreal Professionnel Tecni.ART Density Material is a wax that ensures the correct reinforcement of your hair and gives a strong fixation. This wax creates firmness, striking definition and a powerful hold with a matte finish. The product is suitable for both men and women and has results on all hair types. An additional additional advantage of the wax is that it does not weigh down or harden the hair.
Key Features:
Gives hair more definition. Gives the hair more texture. Fixes the hair fiber. The hair does not become hard. More volume in the hair.
Instructions:
Make sure your hair is dry or towel-dried. Apply a small amount of wax between your hands and warm it up. Apply the wax to the hair and then style it.

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