LOreal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the worlds largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair care. In the early 20th century, Eugène Paul Louis Schueller, a young French chemist, developed a hair dye formula called Oreale. Schueller formulated and manufactured his own products, which he then decided to sell to Parisian hairdressers. On 31 July 1919, Schueller registered his company, the Societe Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France). The guiding principles of the company, which eventually became LOreal, were research and innovation in the field of beauty. In 1920, the company employed three chemists. By 1950, the team was 100 strong; by 1984 was 1,000 and is roughly 88,000 today (in 2020).

L'Oreal PROFESSIONNEL - Tecni.Art - Hot Style Constructor 150ml. Thermoactive spray for natural medium-strength fixation and hair volume. For structured, supple hair full of movement. Fixation with this spray allows for greater volume, flexible fixation and ultra-changeable style. Fixation level: 3 out of 6 for use with hair dryer, iron, curling iron or heated curlers. Instructions for use: on wet or towel-dried hair: apply evenly and shape the desired shape with your fingers. Dry your hair with a heat source: hair dryer, hair straightener, curling iron or heated curlers, depending on the desired effect.

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