LOreal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the worlds largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair care. In the early 20th century, Eugène Paul Louis Schueller, a young French chemist, developed a hair dye formula called Oreale. Schueller formulated and manufactured his own products, which he then decided to sell to Parisian hairdressers. On 31 July 1919, Schueller registered his company, the Societe Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France). The guiding principles of the company, which eventually became LOreal, were research and innovation in the field of beauty. In 1920, the company employed three chemists. By 1950, the team was 100 strong; by 1984 was 1,000 and is roughly 88,000 today (in 2020).

Protected hair, richer color. 100% gray coverage. Rich, radiant color. Triple care: Pro-Keratin, Ceramide and Ioene G. Excellence Creme has an extensive palette of 27 shades for all hair types. Its Triple Care formula protects hair before, during and after coloring.
The Excellence 5.15 Advanced Care Triple Color Cream, with Pro-Keratin, Ceramide and Ionene G, protects hair before, during and after coloring with 100% gray coverage. Tips: Apply the coloring mixture all over the hair. Leave on for 30 minutes. Rinse with plenty of lukewarm water.

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Ingredientes: aqua / water • hydrogen peroxide • cetearyl alcohol • sodium salicylate • trideceth-2 carboxamide mea • phosphoric acid • ceteareth-25 • tetrasodium etidronate • tetrasodium pyrophosphate • glycerin (f.i.l. c202318/2).