LOreal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the worlds largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair care. In the early 20th century, Eugène Paul Louis Schueller, a young French chemist, developed a hair dye formula called Oreale. Schueller formulated and manufactured his own products, which he then decided to sell to Parisian hairdressers. On 31 July 1919, Schueller registered his company, the Societe Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France). The guiding principles of the company, which eventually became LOreal, were research and innovation in the field of beauty. In 1920, the company employed three chemists. By 1950, the team was 100 strong; by 1984 was 1,000 and is roughly 88,000 today (in 2020).

L'ORÉAL PARIS Elvive Dream Long Serum Stop Frizz Anti-Frizz. Lengthen your hair up to 4cm. Elvive Dream Long is the expert range for long hair. Anti frizz and anti static electricity. No-rinse anti-frizz and anti-static serum. Protects up to 230 ºC. With Vegetable Keratin and Cocoa Butter. Tips: Use 1-2 puffs on damp hair before blow drying or on dry hair.

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Ingredientes: aqua / water / eau • glycerin • vp/va copolymer • peg-40 hydrogenated castor oil • hydroxyethylcellulose • ci 19140 / yellow 5 • ci 17200 / red 33 • ricinus communis seed oil / castor seed oil • tocopherol • hydrolyzed wheat protein • hydroxycitronellal • hydrolyzed corn protein • hydrolyzed soy protein • phenoxyethanol • theobroma cacao seed butter / cocoa seed butter • behentrimonium chloride • ethylhexylglycerin • polyquaternium-6 • limonene • benzyl salicylate • linalool • benzyl alcohol • isopropyl alcohol • alpha-isomethyl ionone • geraniol • cetrimonium chloride • citronellol • tetrasodium edta • coumarin • hexyl cinnamal • parfum / fragrance