L'Oreal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the world's largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair care. In the early 20th century, Eugène Paul Louis Schueller, a young French chemist, developed a hair dye formula called Oreale. Schueller formulated and manufactured his own products, which he then decided to sell to Parisian hairdressers. On 31 July 1919, Schueller registered his company, the Societe Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France). The guiding principles of the company, which eventually became L'Oreal, were research and innovation in the field of beauty. In 1920, the company employed three chemists. By 1950, the team was 100 strong; by 1984 was 1,000 and is roughly 88,000 today (in 2020).

Infallible 24hr Fresh Wear Foundation is now available in 11 colors with improved formula.
With its new, airy formula, this sustainable foundation feels lighter and looks fresher.
The unique combination of oils, sustainable polymers and pigments provides a light texture, a moisturizing effect and a natural finish, allowing your skin to breathe all day long. This 24-hour foundation is easy to apply and mixable, while the ultra-thin texture ensures optimum, usable coverage. So in whatever circumstances you are, the 24HR wear foundation will still look your best!

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