The company was founded as a designer label by German fashion designer Wolfgang Joop in Hamburg, Germany, in 1986. Joop, who had been selling designer clothing under his last name since 1981, established a successful license business that eventually offered upscale womenswear, menswear, kid's clothing, accessories and home articles. To distinguish the brand from himself as an artist he added an exclamation mark to the name. A secondary denim and sportswear collection, Joop! Jeans, was created in 1988. The company is most notable for its vast fragrance range originally launched in 1987. In the mid-1990s, Joop! fragrances were introduced to the American market while its fashions were presented at New York Fashion Week and sold by American retailers such as Saks Fifth Avenue.

Le Bain is Joop's classic. This fragrance dates back to 1988 but is still very popular with women of all ages. A floral, sweet perfume with ingredients such as: lemon, orange blossom, lily of the valley, patchouli, vanilla, rose and bergamot
A light and fragrant body moisturizer
Contains conditioning ingredients to revitalize skin
Satin envelopes
Moisture protection veil
Infused with a refreshing fragrance that awakens your senses
The skin of the body appears smoother
Softer - Calm and more comfortable

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Ingredients: Aqua / Water, Sodium Laureth Sulfate, Glycerin, Sodium Chloride, Cocamidopropyl Betaine, PPG-5-Ceteth-20, Trideceth-6, Salicylic Acid, Polyquaternium-7, Limonene, Xylose, Butylphenyl Methylpropional, Linalool, Benzyl Salicylate, Benzyl Alcohol, Dipropylene Glycol, Aloe Barbadensis / Aloe Barbadensis Leaf Juice, Sodium Hydroxide, Citric Acid, Cetrimonium Chloride, Hexyl Cinnamal, Parfum / Fragrance“Houd er rekening mee dat de ingrediëntenlijsten voor producten van ons merk regelmatig worden bijgewerkt. Raadpleeg de ingrediëntenlijst op de productverpakking voor de meest actuele lijst met ingrediënten om er zeker van te zijn dat deze geschikt is voor uw persoonlijk gebruik. " (Voor producten die in de winkel worden bijgevuld, moet de meest actuele ingrediëntenlijst worden verkregen op het verkooppunt nadat het product opnieuw is gevuld).''