The company was founded as a designer label by German fashion designer Wolfgang Joop in Hamburg, Germany, in 1986. Joop, who had been selling designer clothing under his last name since 1981, established a successful license business that eventually offered upscale womenswear, menswear, kid's clothing, accessories and home articles. To distinguish the brand from himself as an artist he added an exclamation mark to the name. A secondary denim and sportswear collection, Joop! Jeans, was created in 1988. The company is most notable for its vast fragrance range originally launched in 1987. In the mid-1990s, Joop! fragrances were introduced to the American market while its fashions were presented at New York Fashion Week and sold by American retailers such as Saks Fifth Avenue.

The Joop! Homme Eau de Toilette spray was launched in 1989 and is known for its high degree of sensuality.
Top Notes: Orange Blossom, Mandarin Orange, Bergamot and Amalfi Lemon
Heart Notes: Jasmine, Heliotrope (Vanilla Flower), Lily of the Valley, Cardamom and Cinnamon
Base Notes: Sandalwood, Tonka Bean, Patchouli and Vanilla
It is a wonderful scent for men that, with the fresh opening, ensures that the tone is immediately set right.

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Ingredients: Alcohol Denat, Aqua/Water/Eau, Parfum/Fragrance, Ethylhexyl Methoxycinnamate, Butyl Methoxydibenzoylmethane, Ethylhexyl Salicylate, Limonene, Linalool, Citral, Citronellol, Geraniol, Benzyl Salicylate, Coumarin, Benzyl Benzoate.“Houd er rekening mee dat de ingrediëntenlijsten voor producten van ons merk regelmatig worden bijgewerkt. Raadpleeg de ingrediëntenlijst op de productverpakking voor de meest actuele lijst met ingrediënten om er zeker van te zijn dat deze geschikt is voor uw persoonlijk gebruik. " (Voor producten die in de winkel worden bijgevuld, moet de meest actuele ingrediëntenlijst worden verkregen op het verkooppunt nadat het product opnieuw is gevuld)."