Giorgio Beverly Hills was founded by Fred Hayman and George Grant. The name was derived from Grant's first name. Giorgio Beverly Hills opened in 1961 at 273 Rodeo Drive at the junction with Dayton Way, which was then a very ordinary street. Gucci, Tiffany and others established Rodeo Drive stores in the mid-1970s. Hayman recognised the potential of the site, as it was close to The Beverly Hilton hotel, where he had been working. The store used a signature yellow-and-white striped awning, which came to symbolise a Beverly Hills lifestyle. Hayman bought out Grant in 1962. The store had a reading room, pool table and oak bar, so that men could amuse themselves while the women shopped. In 1979, it was determined that there should be a signature fragrance; two years later in November 1981, Giorgio was launched. In that year, the Rodeo Drive store had an annual turnover of $6 million. Fred Hayman and his wife Gale spent $260,000 on a huge launch party for the perfume, hosted by Merv Griffin, and with food from five of Los Angeles' top restaurants. The "GBH" fragrance business would soon turn over $100 million a year. In 1987, the fragrance business and the Giorgio Beverly Hills brand was sold to Avon for $165 million. The store's name was changed to Fred Hayman Beverly Hills.

Red by Giorgio Beverly Hills is a Amber Floral fragrance for women. Red was launched in 1989. The nose behind this fragrance is Bob Aliano. Top notes are Cherry, Aldehydes, Hyacinth, Ylang-Ylang, Peach, Osmanthus, Orange Blossom, Black Currant and Bergamot; middle notes are Carnation, Tuberose, Rose, Rosemary, Jasmine, Gardenia, iris, Litchi and Lily-of-the-Valley; base notes are Oakmoss, Myrhh, Amber, Sandalwood, Olibanum, Tonka Bean, Patchouli, Vetiver, Vanilla and Cedar.

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ALCOHOL, AQUA (WATER), PARFUM (FRAGRANCE), HYDROXYCITRONELLAL, ETHYLHEXYL METHOXYCINNAMATE, LIMONENE, CITRONELLOL, ALPHA-ISOMETHYLIONONE, LINALOOL, BUTYL METHOXYDIBENZOYLMETHANE, ETHYLHEXYL SALICYLATE, BHT, HEXYL CINNAMAL, GERANIOL, BENZYL BENZOATE, BENZYL SALICYLATE, FARNESOL, CITRAL, BENZYL ALCOHOL