Max Factor is a cosmetic brand from Coty, Inc. It was founded as Max Factor & Company in 1909 by Maksymilian Faktorowicz, a beautician from Poland.
Attribution to the founder(s) is evident in the brands etymology, with the emergence of silent film and cinematography. Max Factor demonstrated the importance of applying special, technical make-up according to individual nuances in facial structure, contour and creative characterization. It was then assumed that the brand Max Factor shared its etymology with a specialized branch of medicine dealing with specialized maxillofacial” surgery. More recently abbreviated as Max Facs”, medical expertise in the field concerns the entire craniomaxillofacial complex: the anatomical area of ​​the mouth, jaw, face, skull, and associated hard and soft local tissue.
Max Factor specializes in movie makeup. Up until its sale of US$500 million in 1973 (approximately US$3 billion in 2017), Max Factor & Company has been owned by many generations of the family and has grown into an international company at the time. Procter & Gamble bought the company in 1991.

The False Lash Effect Waterproof mascara from Max Factor is the answer to get those perfect, full and long lashes without using false lashes. The large brush with extra bristles perfectly separates your lashes and, together with the special formula, creates long-lasting volume. Your lashes are twice as big and long for an extra glamourous look!
- Large brush for extra volume
- Perfectly separated lashes
- Longasting formula and waterproof
Makeup Artists Tips
Look down in your mirror and apply the mascara from your lashline in a zigzagging motion. Look up to add a subtle coat of mascara to your lower lashes as well. For an intense look, let the first coat dry slightly before applying a second coat. Never pump the brush into the bottle, this will allow air to enter and your mascara will dry out faster.

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Ingredients: Does not apply '.“Houd er rekening mee dat de ingrediëntenlijsten voor producten van ons merk regelmatig worden bijgewerkt. Raadpleeg de ingrediëntenlijst op de productverpakking voor de meest actuele lijst met ingrediënten om er zeker van te zijn dat deze geschikt is voor uw persoonlijk gebruik. " (Voor producten die in de winkel worden bijgevuld, moet de meest actuele ingrediëntenlijst worden verkregen op het verkooppunt nadat het product opnieuw is gevuld).''