Max Factor is a cosmetic brand from Coty, Inc. It was founded as Max Factor & Company in 1909 by Maksymilian Faktorowicz, a beautician from Poland.
Attribution to the founder(s) is evident in the brands etymology, with the emergence of silent film and cinematography. Max Factor demonstrated the importance of applying special, technical make-up according to individual nuances in facial structure, contour and creative characterization. It was then assumed that the brand Max Factor shared its etymology with a specialized branch of medicine dealing with specialized maxillofacial” surgery. More recently abbreviated as Max Facs”, medical expertise in the field concerns the entire craniomaxillofacial complex: the anatomical area of ​​the mouth, jaw, face, skull, and associated hard and soft local tissue.
Max Factor specializes in movie makeup. Up until its sale of US$500 million in 1973 (approximately US$3 billion in 2017), Max Factor & Company has been owned by many generations of the family and has grown into an international company at the time. Procter & Gamble bought the company in 1991.

Revitalize your brows with an instant plumping and intensifying effect with Max Factor Brow Revival Brown. The mini-sized brush provides longevity and an easy application that doesn't allow for false application all day and night. Its formula is enriched with 4 oils and contains fibers that fill in the gaps for fuller looking brows. It is a 24-hour permanent formula that is waterproof and smudge-proof. Apply to fill, intensify and comb your eyebrows, following the growth direction of your eyebrow hairs.

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