LOreal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the worlds largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair care. In the early 20th century, Eugène Paul Louis Schueller, a young French chemist, developed a hair dye formula called Oreale. Schueller formulated and manufactured his own products, which he then decided to sell to Parisian hairdressers. On 31 July 1919, Schueller registered his company, the Societe Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France). The guiding principles of the company, which eventually became LOreal, were research and innovation in the field of beauty. In 1920, the company employed three chemists. By 1950, the team was 100 strong; by 1984 was 1,000 and is roughly 88,000 today (in 2020).

L'Oreal Paris Volume Million Lashes Classic Black is a mascara with a formula enriched with castor oil for naturally voluminous-looking lashes that are perfectly separated.
The Volume Million Lashes brush gives visible volume to each lash with a natural-looking effect. Even the shortest lashes are wrapped in a layering mascara formula with chamomile and black orchid oils by the mascara brush with bristles of different lengths. The unique design of the brown volume mascara ensures that there is just enough formula on the brush to prevent lumps.
Step 1: Apply the L'Oreal mascara from the base of the lashes to the tips with the applicator. Move the mascara brush in a zigzagging motion from the roots for even better separation of the lashes.
Step 2: Build up the intensity of the mascara by applying several layers of volume mascara until you have reached the desired lash volume.
Step 3: For a more dramatic lash look and defined eyes, also apply the mascara to the lower lashes.

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