Max Factor is a cosmetic brand from Coty, Inc. It was founded as Max Factor & Company in 1909 by Maksymilian Faktorowicz, a beautician from Poland.
Attribution to the founder(s) is evident in the brands etymology, with the emergence of silent film and cinematography. Max Factor demonstrated the importance of applying special, technical make-up according to individual nuances in facial structure, contour and creative characterization. It was then assumed that the brand Max Factor shared its etymology with a specialized branch of medicine dealing with specialized maxillofacial” surgery. More recently abbreviated as Max Facs”, medical expertise in the field concerns the entire craniomaxillofacial complex: the anatomical area of ​​the mouth, jaw, face, skull, and associated hard and soft local tissue.
Max Factor specializes in movie makeup. Up until its sale of US$500 million in 1973 (approximately US$3 billion in 2017), Max Factor & Company has been owned by many generations of the family and has grown into an international company at the time. Procter & Gamble bought the company in 1991.

The Max Factor Lipfinity Lip Color Lipstick is a long-lasting, liquid lipstick that ensures that your lips are provided with a beautiful color for up to 24 hours. The secret of the Max Factor Lipfinity lies in the two steps.
How do you use the Max Factor Lipfinity Lip Color Lipstick?
Step 1: Apply the Max Factor Lipfinity Lip Color lipstick to clean, dry lips. First, outline your lip edge using the precise Lipfinity applicator. Then turn the applicator over and fill in your entire lips with the color. Max Factor Lipfinity applies like a lip gloss, but dries after a minute as an even, non-marking matte base.
Step 2: To hydrate and shine your lips, apply the transparent and moisturizing topcoat. Use the delicious, soft topcoat all day long to add shine and condition your lips.
Max Factor's makeup stays on, even if you're wearing a mask.
Even with a mouth cap on you show true beauty together with Max Factor.

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Ingredientes: Isododecane, Trimethylsiloxysilicate, Dimethicone, Mica, Disteardimonium Hectorite, Aluminium Hydroxide, Propylene Carbonate, Barium Sulfate, Propylparaben, Colophonium [+/- CI 77891, CI 77491, CI 73360, CI 15850, CI 19140, CI 77492, CI 77499, CI 42090, CI 75470, CI 73360], Lipfinity Step 2: Sucrose Polycottonseedate, Ozokerite, Cera Alba, Tocopheryl Acetate, Tocopherol, Ethylene Brassylate, Propylparaben, Propyl Gallate.