Max Factor is a cosmetic brand from Coty, Inc. It was founded as Max Factor & Company in 1909 by Maksymilian Faktorowicz, a beautician from Poland.
Attribution to the founder(s) is evident in the brand's etymology, with the emergence of silent film and cinematography. Max Factor demonstrated the importance of special, technical make-up application according to individual nuances in facial structure, contour and creative characterization. It was then assumed that the brand Max Factor shared its etymology with a specialized branch of medicine dealing with specialized "maxillofacial" surgery. More recently abbreviated as "Max Facs", medical expertise in the field concerns the entire craniomaxillofacial complex: the anatomical area of ​​the mouth, jaw, face, skull and related hard and soft local tissue.
Max Factor specializes in movie makeup. Up until its sale of US$500 million in 1973 (approximately US$3 billion in 2017), Max Factor & Company has been owned by many generations of the family and has grown into an international company at the time. Procter & Gamble bought the company in 1991.

Special anti-clump brush for perfectly separated & defined eyelashes without the creation of annoying lumps and fly legs
Ultimate length and perfectly defined lashes
The curved Flexi-Brush brushes even the smallest eyelashes
No smudging or smearing, the curved brush adapts perfectly to the lash line
The mascara False Lash Effect Clump Defy Black 001 by Max Factor ensures perfectly curved eyelashes without clumping. It gives lashes dramatic volume and stops lumps before they appear - for the perfect look.

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