LOreal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the worlds largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair care. In the early 20th century, Eugène Paul Louis Schueller, a young French chemist, developed a hair dye formula called Oreale. Schueller formulated and manufactured his own products, which he then decided to sell to Parisian hairdressers. On 31 July 1919, Schueller registered his company, the Societe Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France). The guiding principles of the company, which eventually became LOreal, were research and innovation in the field of beauty. In 1920, the company employed three chemists. By 1950, the team was 100 strong; by 1984 was 1,000 and is roughly 88,000 today (in 2020).

Ultra-volume mascara was developed by scientists from L'Oreal Laboratories. They combined high-quality active ingredients for intense black make-up. For the first time, they combined the effects of collagen beads and "Black Booster" polymer in a single mascara, supporting the intensity of black. The face of the entire campaign is top model Claudia Schiffer. Active ingredients: collagen balls - they are able to increase their volume up to 9 times and at the same time retain water for up to 24 hours, polymer "Black Booster" - allows more efficient spreading of pigments and achieve a more regular and intense black color. Advantages: and the most advanced technologies were used in its development, mascara is very easy to apply, adheres better to algae and lends them maximum volume without lumps.

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