Max Factor is a cosmetic brand from Coty, Inc. It was founded as Max Factor & Company in 1909 by Maksymilian Faktorowicz, a beautician from Poland.
Attribution to the founder(s) is evident in the brand's etymology, with the emergence of silent film and cinematography. Max Factor demonstrated the importance of special, technical make-up application according to individual nuances in facial structure, contour and creative characterization. It was then assumed that the brand Max Factor shared its etymology with a specialized branch of medicine dealing with specialized "maxillofacial" surgery. More recently abbreviated as "Max Facs", medical expertise in the field concerns the entire craniomaxillofacial complex: the anatomical area of ​​the mouth, jaw, face, skull and related hard and soft local tissue.
Max Factor specializes in movie makeup. Up until its sale of US$500 million in 1973 (approximately US$3 billion in 2017), Max Factor & Company belonged to many generations of the family and was an international company at the time. Procter & Gamble bought the company in 1991.

Thanks to Max Factor Lipfinity 24H Lipstick, you don't have to constantly update your lips with lipstick. Max Factor Lipfinity stays in place for a long time, so that your lips continue to look beautiful. Make-up artists have known it for a long time: Max Factor Lipfinity lasts a long time. Even if you've had a glass of wine on the terrace, your lipstick will stay put. This allows you to keep beautiful, well-groomed and colored lips all day long. The secret of Max Factor Lipfinity is two smart steps. Step 1 colors your lips and ensures a long-lasting color effect. Step 2 is moisturizing and provides a beautifully glossy topcoat.

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Ingredients: Isododecane, Trimethylsiloxysilicate, Dimethicone, Mica, Dysteardimonium Hectorite, Hydroxide Aluminium, Propylene Carbonate, Barium Sulfate, Propylparaben, Colofonium [+/- Ci 77891, CI 77491, CI 73360, CI 15850, CI 15850, CI 15850, CI 7492, CI 77499, CI 42090, CI 75470, CI 73360], Lipfinity Step 2: Sucrose Polycottanseedate, Ozokerite, Cera Alba, Tocopheryl Acetate, Tocopherol, Ethhylene Brassylate, Propylparaben, Propyl Galate.