Max Factor is a cosmetic brand from Coty, Inc. It was founded as Max Factor & Company in 1909 by Maksymilian Faktorowicz, a beautician from Poland.
Attribution to the founder(s) is evident in the brands etymology, with the emergence of silent film and cinematography. Max Factor demonstrated the importance of applying special, technical make-up according to individual nuances in facial structure, contour and creative characterization. It was then assumed that the brand Max Factor shared its etymology with a specialized branch of medicine dealing with specialized maxillofacial” surgery. More recently abbreviated as Max Facs”, medical expertise in the field concerns the entire craniomaxillofacial complex: the anatomical area of ​​the mouth, jaw, face, skull, and associated hard and soft local tissue.
Max Factor specializes in movie makeup. Up until its sale of US$500 million in 1973 (approximately US$3 billion in 2017), Max Factor & Company has been owned by many generations of the family and has grown into an international company at the time. Procter & Gamble bought the company in 1991.

Max Factor Lipfinity Lip Color is a long-lasting liquid lipstick that ensures that your lips are provided with a beautiful color for up to 24 hours. The secret of the Max Factor Lipfinity lipstick lies in the two steps. Step 1: Apply the Lipfinity Lip Color to clean, dry lips. Step 2: To hydrate the lips and add shine, then apply the transparent and moisturizing top coat. The Max Factor Lipfinity Lip Color also stays in place when you wear a mouth cap!

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Ingredients: Isododecane, Trimethylsiloxysilicate, Dimethicone, Mica, Dysteardimonium Hectorite, Hydroxide Aluminium, Propylene Carbonate, Barium Sulfate, Propylparaben, Colofonium [+/- Ci 77891, CI 77491, CI 73360, CI 15850, CI 15850, CI 15850, CI 7492, CI 77499, CI 42090, CI 75470, CI 73360], Lipfinity Step 2: Sucrose Polycottanseedate, Ozokerite, Cera Alba, Tocopheryl Acetate, Tocopherol, Ethhylene Brassylate, Propylparaben, Propyl Galate.