Max Factor is a cosmetic brand from Coty, Inc. It was founded as Max Factor & Company in 1909 by Maksymilian Faktorowicz, a beautician from Poland.
Attribution to the founder(s) is evident in the brands etymology, with the emergence of silent film and cinematography. Max Factor demonstrated the importance of applying special, technical make-up according to individual nuances in facial structure, contour and creative characterization. It was then assumed that the brand Max Factor shared its etymology with a specialized branch of medicine dealing with specialized maxillofacial” surgery. More recently abbreviated as Max Facs”, medical expertise in the field concerns the entire craniomaxillofacial complex: the anatomical area of ​​the mouth, jaw, face, skull, and associated hard and soft local tissue.
Max Factor specializes in movie makeup. Up until its sale of US$500 million in 1973 (approximately US$3 billion in 2017), Max Factor & Company has been owned by many generations of the family and has grown into an international company at the time. Procter & Gamble bought the company in 1991.

Color Elixir Lipstick by Max Factor. Glamorous color with soft, smooth and hydrated lips. Silk Protein Treatment, Olive Fruit Squalene and Shea Butter. Try Color Elixir Lipstick now!
USE: Apply with the appropriate brush to the entire surface of the lips. Gently dab with a tissue and reapply. For the ultimate result, combine it with the Color Elixir Lip Pencil.

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Ingredient: Isododecane, Dimethicone, Talc, Trimethylsiloxysilicate, Dimethicone Crosspolymer, Polyglyceryl-2 Triisostearate, Polyethylene, Polymethylsilsesquioxane, C30-45 Alkyldimethylsilyl Polypropylsilsesquioxane, Iron Oxides (Ci 77492, Ci 77491, Ci 77499), Titanium Dioxide (Ci 77891), Red 7 Lake (Ci 15850), Barium Sulfate, 1,2-Hexanediol, Theobroma Cacao (Cocoa) Seed Butter, Butyrospermum Parkii (Shea) Butter, Alumina, Aluminum Hydroxide, Phenoxyethanol, Ethylhexylglycerin, Tocopheryl Acetate, Parfum/Fragrance."“Houd er rekening mee dat de ingrediëntenlijsten voor producten van ons merk regelmatig worden bijgewerkt. Raadpleeg de ingrediëntenlijst op de productverpakking voor de meest actuele lijst met ingrediënten om er zeker van te zijn dat deze geschikt is voor uw persoonlijk gebruik. " (Voor producten die in de winkel worden bijgevuld, moet de meest actuele ingrediëntenlijst worden verkregen op het verkooppunt nadat het product opnieuw is gevuld)."