Max Factor is a cosmetic brand from Coty, Inc. It was founded as Max Factor & Company in 1909 by Maksymilian Faktorowicz, a beautician from Poland.
Attribution to the founder(s) is evident in the brands etymology, with the emergence of silent film and cinematography. Max Factor demonstrated the importance of applying special, technical make-up according to individual nuances in facial structure, contour and creative characterization. It was then assumed that the brand Max Factor shared its etymology with a specialized branch of medicine dealing with specialized maxillofacial” surgery. More recently abbreviated as Max Facs”, medical expertise in the field concerns the entire craniomaxillofacial complex: the anatomical area of ​​the mouth, jaw, face, skull, and associated hard and soft local tissue.
Max Factor specializes in movie makeup. Up until its sale of US$500 million in 1973 (approximately US$3 billion in 2017), Max Factor & Company has been owned by many generations of the family and has grown into an international company at the time. Procter & Gamble bought the company in 1991.

2000 CALORIE MASCARA CURVED BRUSH VOLUME & CURL FOR CLASSIC LASHES WITH VOLUME AND SWING. The short, curved brush clings to the lash line like an eyelash curler, for maximum volume from root to tip. The closely spaced bristles ensure that the formulation is applied evenly. The eyelash curler is a thing of the past! The innovative formula creates an incomparable momentum. Instructions for useSTEP 1The secret to lively lashes that keep their curl throughout the day is volume at the base of the lashes, not at the tips. Lift your brow slightly with one finger to let the brush sink deeply at the lash line and give the lashes curl.STEP 2Start by allowing the Curl Addict mascara to sink deep into your lash line.STEP 3Gently move the brush back and forth as you apply to achieve the perfect color distribution at the lash line and work your way up to the tips.STEP 4Repeat the steps several times to achieve the desired volume and curl.

Shipping in 5-7 Days! We'll send you an email with a tracking code when it ships. For more delivery info, please visit our shipping page. Thank you for choosing us!

N/A