LOreal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the worlds largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair care. In the early 20th century, Eugène Paul Louis Schueller, a young French chemist, developed a hair dye formula called Oreale. Schueller formulated and manufactured his own products, which he then decided to sell to Parisian hairdressers. On 31 July 1919, Schueller registered his company, the Societe Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France). The guiding principles of the company, which eventually became LOreal, were research and innovation in the field of beauty. In 1920, the company employed three chemists. By 1950, the team was 100 strong; by 1984 was 1,000 and is roughly 88,000 today (in 2020).

Excellence Creme is the hair coloring for perfect gray coverage. This cream coloring also strengthens and cares for your hair. The unique triple formula protects the hair before, during and after coloring. The protective serum takes care of the vulnerable parts of the hair beforehand. During coloring, the color cream with Keratin provides protection and after coloring the care gives extra softness and protection.

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Ingredient: Aqua, Cetearyl Alcohol, Stearamidopropyl Dimethylamine, Amodimethicone, Argania Spinosa Kernel Oil, Behentrimonium Chloride, Cetrimonium Chloride, Dimethicone, Dipropylene Glycol, Disodium EDTA, Lactic Acid, Magnesium Chloride, Magnesium Nitrate, Methylchloroisothiazolinone, Methylisothiazolinone, Parfum, PEG-7 Propylheptyl Ether, Phenoxyethanol, Sclerocarya Birrea Seed Oil, Sodium Chloride, Benzyl Alcohol, Hexyl Cinnamal, Linalool.“Houd er rekening mee dat de ingrediëntenlijsten voor producten van ons merk regelmatig worden bijgewerkt. Raadpleeg de ingrediëntenlijst op de productverpakking voor de meest actuele lijst met ingrediënten om er zeker van te zijn dat deze geschikt is voor uw persoonlijk gebruik. " (Voor producten die in de winkel worden bijgevuld, moet de meest actuele ingrediëntenlijst worden verkregen op het verkooppunt nadat het product opnieuw is gevuld).''