The Dalmau brothers, Custo and David, created Custo Barcelona in the early 80s after a long trip during which they travelled all around the world. Their journey allowed them to discover not only new landscapes but the most varied of artistic, cultural and philosophical expressions.

Amongst the things they found to be most worthy of interest were the typically Californian style they saw on the surfers who lived in the southern part of the state and the psychedelic look they observed in the northern part. The brothers were impressed by the colorful and innovative fashion trends they came across, and in particular the style of the tops and T-shirts which didnt exist in Spain in those days.