Max Factor is a cosmetic brand from Coty, Inc. It was founded as Max Factor & Company in 1909 by Maksymilian Faktorowicz, a beautician from Poland.
Attribution to the founder(s) is evident in the brand's etymology, with the emergence of silent film and cinematography. Max Factor demonstrated the importance of applying special, technical make-up according to individual nuances in facial structure, contour and creative characterization. It was then assumed that the brand Max Factor shared its etymology with a specialized branch of medicine dealing with specialized "maxillofacial" surgery. More recently abbreviated as "Max Facs", medical expertise in the field concerns the entire craniomaxillofacial complex: the anatomical area of ​​the mouth, jaw, face, skull, and associated hard and soft local tissue.
Max Factor specializes in movie makeup. Up until its sale of US$500 million in 1973 (approximately US$3 billion in 2017), Max Factor & Company has been owned by many generations of the family and has grown into an international company at the time. Procter & Gamble bought the company in 1991.

MAX FACTOR Brow Contouring Kit is four shades specially designed for brows, ranging from dark to light. This collection will brighten and add depth to any brow. The "baked" formula provides a soft application, an even color and a beautiful matte finish. The three darker shades of the Brow Contouring Kit can be used to define the brows, while one lighter iridescent shade can be used to "highlight" specific areas, such as under the brow and the inner corners of the eyes.

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