LOreal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the worlds largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair care. In the early 20th century, Eugène Paul Louis Schueller, a young French chemist, developed a hair dye formula called Oreale. Schueller formulated and manufactured his own products, which he then decided to sell to Parisian hairdressers. On 31 July 1919, Schueller registered his company, the Societe Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France). The guiding principles of the company, which eventually became LOreal, were research and innovation in the field of beauty. In 1920, the company employed three chemists. By 1950, the team was 100 strong; by 1984 was 1,000 and is roughly 88,000 today (in 2020).

The new Brow Xpert range consists of 8 selected shades that match 85% of all hair colors and thus achieve a particularly natural result. The triangular tip of the browliner enables the brow to be filled in with the rounded center and a clear definition with the angular tip. The texture is particularly light and can be evenly distributed.

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Ingredientes: POLYETHYLENE • CETEARYL ETHYLHEXANOATE • OCTYLDODECANOL • DICALCIUM PHOSPHATE • NYLON-12 • ALUMINUM STARCH OCTENYLSUCCINATE • SILICA • AQUA / WATER • POLYHYDROXYSTEARIC ACID • DISTEARDIMONIUM HECTORITE • PROPYLENE CARBONATE • TALC • LECITHIN • TOCOPHEROL • ASCORBYL PALMITATE • CITRIC ACID