Helena Rubinstein was an entrepreneur and philanthropist. In 1902, she started her business career in Australia distributing a beauty cream that her mother had used. She soon founded a beauty salon and manufactured cosmetics, working hard to expand her business at every turn. Rubinstein opened salons in London and Paris, and when World War I began she moved to America. Her beauty business grew into a worldwide cosmetics empire, and she eventually created the Helena Rubinstein Foundation in 1953 to fund organizations for childrens health.

Waterproof mascara for perfect algae volume. Give your lashes a volume of "push-up volume" Features: perfectly puts on each lash separately, specially shaped brush "90-60-90" in the shape of women's curves, silky ultra-adhesive texture, does not smudge, does not form lumps, does not stick to lashes, waterproof.

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