The company was founded as a designer label by German fashion designer Wolfgang Joop in Hamburg, Germany, in 1986. Joop, who had been selling designer clothing under his last name since 1981, established a successful license business that eventually offered upscale womenswear, menswear, kid's clothing, accessories and home articles.[1] To distinguish the brand from himself as an artist he added an exclamation mark to the name. A secondary denim and sportswear collection, Joop! Jeans, was created in 1988. The company is most notable for its vast fragrance range originally launched in 1987. In the mid-1990s, Joop! fragrances were introduced to the American market while its fashions were presented at New York Fashion Week and sold by American retailers such as Saks Fifth Avenue.

Wow! by Joop! is a Amber Fougere fragrance for men. Wow! was launched in 2017. The nose behind this fragrance is Christophe Raynaud. Top notes are Cardamom, Violet Leaf and Bergamot; middle notes are Balsam Fir, Vetiver and Geranium; base notes are Cashmere Wood, Vanilla and Tonka Bean.
Joop! launches its new masculine fragrance Wow! in early 2017. The perfume opens with a combination of bergamot, cardamom and violet. Notes of geranium, fir resin and vetiver in the heart of the composition are complemented by the base of tonka bean, vanilla and cashmere.

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ALCOHOL DENAT., AQUA/WATER/EAU, PARFUM/FRAGRANCE, ETHYLHEXYL METHOXYCINNAMATE, BENZOPHENONE-3, ETHYLHEXYL SALICYLATE, LIMONENE, BUTYL METHOXYDIBENZOYLMETHANE, LINALOOL, COUMARIN, PROPYLENE GLYCOL, CITRONELLOL, HYDROXYCITRONELLAL, ALCOHOL, BHT, GERANIOL, TRIS(TETRAMETHYLHYDROXYPIPERIDINOL) CITRATE, CITRAL, ACRYLATES/OCTYLACRYLAMIDE COPOLYMER, HYDROLYZED JOJOBA ESTERS, FD&C YELLOW NO. 5 (CI 19140), FD&C YELLOW NO. 6 (CI 15985), FD&C RED NO. 4 (CI 14700), EXT. D&C VIOLET NO. 2 (CI 60730).