LOreal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the worlds largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair care. In the early 20th century, Eugène Paul Louis Schueller, a young French chemist, developed a hair dye formula called Oreale. Schueller formulated and manufactured his own products, which he then decided to sell to Parisian hairdressers. On 31 July 1919, Schueller registered his company, the Societe Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France). The guiding principles of the company, which eventually became LOreal, were research and innovation in the field of beauty. In 1920, the company employed three chemists. By 1950, the team was 100 strong; by 1984 was 1,000 and is roughly 88,000 today (in 2020).

Bleaching powder with a special formula that includes highly effective Pro-keratin that lightens up to 8 tones. Rich and unctuous texture that guarantees optimal adherence. Formula perfectly adapted to all bleaching techniques.
Instructions for use: Use appropriate single-use gloves. Mix the product in a well ventilated room. Use the spoon provided and mix in a non-metallic bowl. Add the oxidant cream little by little according to the desired consistency. Mix carefully with the spatula or brush until you get a homogeneous cream.

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Ingredients: potassium persulfate, sodium silicate, ammonium persulfate, magnesium carbonate hydroxide, sodium metasilicate, sodium steterate, citric acid, paraffinum liquidum / mineral oil / huile mineral, glycine, sodium lauryl sulfate, dissodium edta, hydt Lulose, Acrylatas/C10-30 Alkyl Acrylate Crosspolymer, Ci 77007 / Ultramarines, Silica [Nano] / Silica, Aqua / Water / Eau.