LOreal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. It is the worlds largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair care. In the early 20th century, Eugène Paul Louis Schueller, a young French chemist, developed a hair dye formula called Oreale. Schueller formulated and manufactured his own products, which he then decided to sell to Parisian hairdressers. On 31 July 1919, Schueller registered his company, the Societe Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France). The guiding principles of the company, which eventually became LOreal, were research and innovation in the field of beauty. In 1920, the company employed three chemists. By 1950, the team was 100 strong; by 1984 was 1,000 and is roughly 88,000 today (in 2020).

The latest L'Oreal Paris lipstick for you
- Long-lasting matte impact, ultra-light sensation
- Your color statement with signature lips
- Precision applicator to easily shape and outline the lips
Product Description
Rouge Signature 105 I Rule from L'Oreal Paris is the new innovation in matte lipsticks. The lightweight matte lip ink combines intense color pigments for a bright color sensation with the feeling of not wearing a lipstick. Now available in 12 colors!
The result
The matte lipstick has a matte finish and draws attention to the lips due to the intense purple color. The pointed applicator allows you to easily frame your lips and bring your own style to life. Choose your statement color within the lipstick collection with less texture, more color.
How to use
Step 1: Apply the Rouge Signature Lipstick starting at the center of the top lip. Follow the shape of the lips working from the center to the outer edge of the lips.
Step 2: move the lipstick over the lower lip and color the lips.
Remove the lipstick: use an oil-based make-up remover or waterproof micellar water for best results.

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Ingredientes: alcohol denat., aqua/water, bis-peg/ppg-14/14 dimethicone, caffeine, chlorhexidine digluconate, chrysin, ci 77491, ci 77492, ci 77499, dimethicone, disodium stearoyl glutamate, ethylhexyl hydroxystearate, glycerin, magnesium sulfate, n-hydroxysuccinimide, nylon-12, palmitoyl tetrapeptide-7, peg-10 dimethicone, phenoxyethanol, phenyl trimethicone, propanediol, talc, titanium dioxide.