Pepe Jeans was founded in 1973 by three brothers who ran a weekend stall at Portobello Road Market in London, before expanding to a store in Carnaby Street and then into Europe in the 1980s.
In 1988, Pepe Jeans was owned by Arun, Nitin and Milan Shah.
In February 2015, Pepe Jeans and Hackett London (part of the Pepe Jeans Group) were bought by the Lebanese M1 Group, and the LVMH subsidiary, L Capital Asia. These companies were previously owned by Torreal Funds (31 percent), Artá Capital (16.4 percent), L Capital Europe (11.5 percent), and its managers.
In 2015, Pepe Jeans announced the Group was adding a new brand, Norton Clothing, a tribute to the British motorcycle brand founded in 1898.
In September 2019, Marcella Wartenbergh became CEO of Pepe Jeans Group.

Pepe Jeans for Him by Pepe Jeans London is a Aromatic Fruity fragrance for men. This is a new fragrance. Pepe Jeans for Him was launched in 2018. The nose behind this fragrance is Jerome Di Marino. Top notes are Pineapple, Mandarin Orange and Bergamot; middle notes are Lavender and Nutmeg; base notes are Vanilla, Roasted Coffee Beans and Amberwood.

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Ingredients: Alcohol Denat, Aqua/Water/Eau, Parfum/Fragrance, Ethylhexyl Methoxycinnamate, Butyl Methoxydibenzoylmethane, Ethylhexyl Salicylate, Limonene, Linalool, Citral, Citronellol, Geraniol, Benzyl Salicylate, Coumarin, Benzyl Benzoate.“Houd er rekening mee dat de ingrediëntenlijsten voor producten van ons merk regelmatig worden bijgewerkt. Raadpleeg de ingrediëntenlijst op de productverpakking voor de meest actuele lijst met ingrediënten om er zeker van te zijn dat deze geschikt is voor uw persoonlijk gebruik. " (Voor producten die in de winkel worden bijgevuld, moet de meest actuele ingrediëntenlijst worden verkregen op het verkooppunt nadat het product opnieuw is gevuld)."