Lanvin is a French multinational high fashion house, which was founded by Jeanne Lanvin in 1889. It is the third oldest French fashion house still in operation. In 1990, the house was taken over by the Orcofi Group, then sold to lOreal in 1996. In 2001, Shaw-Lan Wang, a Taiwanese media magnate, took Lanvin private again. On 14 March 2016, Bouchra Jarrar was appointed as Creative Director for Womens Collection, replacing Alber Elbaz, who had transformed the company over the previous fourteen years. Bouchra's departure was announced on 6 July 2017. She was succeeded as artistic director by Olivier Lapidus, who left the company without a named successor on 22 March 2018. Mens Collections have been headed by Lucas Ossendrijver since 2005. Bruno Sialelli has been the head designer for both the men's and the women's collections since 2019.

Lanvin Rumeur was released in 2006.
Top note: Magnolia
Heart Notes: Orange Blossom, Plum, Rose, Jasmine and Lily-of-the-Valley
Base Notes: Amber, Patchouli and Musk
Lanvin Rumeur is a seductive and extremely feminine fragrance, based on a bouquet of white flowers and sensual musk. It gives the wearer an aura of flowers. This fragrance is known as Woody, Floral.

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Ingredientes: alcohol denat, benzyl salicylate, butyl methoxydibenzoylmethane, ci 17200, citral, ethylhexyl methoxycinnamate, hydroxycitronellal, limonene, linalool.